Welcome to the SaltLakeCityHomeForSale.com Blog

2015-03-10 14:44:45
Selling Your House by Raising its Emotional IQ

Selling Your Area House by Raising its ‘Emotional IQ’ 

     When it comes to selling your Salt Lake City house, the first attributes that will bring in prospective buyers will be found in your listing description: size, location, and all the details that either match prospects’ wish lists (or don’t). Price is in there, too. Next comes curb appeal, which can turn on or turn off prospective buyers. Although it is often the second “at bat” you get when you are selling your Salt Lake City house, it’s not usually decisive. The third attribute can be just that—a bunch of factors that can hook your ultimate buyers.

     Call it your home’s “emotional IQ.”  Everything else is important, but emotion plays a powerful role in selling your Salt Lake City house. That’s because home is, well, home—where people hang their hats, raise their kids, and spend their precious downtime. When potential buyers come to your house, they may think they are checking out four walls and a roof, but they are much more likely to be seeking a place that tugs at their emotions.

All very well and good, but how do you up your home’s emotional IQ (and snag the sale in the process)? Look objectively at your home, then think about the emotional plays that will get them where it count—through their senses. Give your home a quick sensory scan, looking for things that cue all five:

     Sight. Is your home clean? Is it decorated and staged (but not so much that potential buyers can’t imagine themselves in it)? Make sure your home is as spotless as possible, and warm but not personal. When room entrances are arranged to feel open, they look welcoming: a strong way to please the eye.

     Sound. Does your home sound like a home? There’s nothing less emotionally pleasing than doing a walkthrough of a perfectly empty shell of a house. Attractive floor coverings (rugs and throws) can eliminate the unbroken echo of footsteps—and make your home feel more inviting; less clinical. And don’t forget a drop or two of 3-in-1 oil or WD40 for squeaking doors!

     Smell. The nose is a powerful emotive factor. Aromas can evoke nostalgia, bringing on the feeling of well-being that comes with familiarity—but it can also sound alarm bells. Make sure the air doesn’t carry strong chemical or perfume smells. Better to throw a few cookies into the oven before walkthroughs arrive. It makes it easy for potential buyers to imagine themselves living, working, eating, and enjoying time in your home.

     Touch. Look for surfaces potential buyers may touch, and make them clean and inviting. Importantly, door latches and light switches should feel sound and serviceable.

     Taste. No—nobody can really taste a home, but selling your house may come down to leaving your personal taste at the door. It’s risky to forget to focus on the most tasteful place of all—the kitchen. The old real estate agent trope that gorgeous kitchens sell houses is more true than not, so if yours is hopeless, you may judicious to spend your upgrade dollars in a modern, open kitchen space.

How does your home’s emotional IQ add up? If you’re lacking in just one area, congratulations. You know what to fix, and a few subtle tweaks will help a lot. If you’re lacking in many areas, give me a call! I may be able to recommend some quick fixes, or point to a home staging professional. Don’t forget: Whether buying or selling your house, things can get emotional. Take a deep breath, remember the real purpose of a home, and be ready to move!

 

 
Blog Archive
2015-05-28 08:23:58
Credit Report 1-Question Quiz

2015-05-27 09:19:32
Mortgage Payoff Loses Luster

2015-05-20 08:20:05
Listings Trend to Pragmatism

2015-05-18 08:30:55
Real Estate Prices in Perspective

2015-05-15 07:52:18
Home Inspection Peace of Mind

2015-05-14 08:12:38
First Home Credit Worries

2015-05-12 07:57:46
Real Estate News - 3D-Printed Homes

2015-05-10 12:50:43
Homeowners Association - the Right Fit

2015-05-06 08:52:58
Average House Price Intel

2015-05-05 08:49:54
Mortgage Credit Springtime Thaw

2015-05-04 09:06:13
Real Estate Market - Offer Tactics

2015-05-01 09:37:17
Green Homes Bring Value

2015-04-29 08:41:50
Buying a Home at the Top of Your Price Range

2015-04-27 08:17:00
Empty-Nesters Sales Approach

2015-04-22 07:57:41
Buying A House - One-of-a-Kind Experience

2015-04-20 08:09:43
For Sale by Owner - Avoid the Tempation

2015-04-18 10:17:48
Staging Quick Tips

2015-04-17 07:04:15
Credit Score Disconnect

2015-04-13 07:54:13
Residential Sales Heating Up

2015-04-10 07:44:33
Rental Property Budgeting

2015-04-08 08:07:31
Realtor Chemistry

2015-04-06 08:42:05
Spring Real Estate Season

2015-04-05 08:22:28
House for Sale Feature Enhancements

2015-04-02 07:50:28
Buy a Home - Now or Later

2015-04-01 08:41:08
Mortgage Optimism

Click here to see ALL articles.


Comment on this Article

Your Name:
Your Email:
Comments:
Verify:  Please enter the numbers shown to help eliminate spam.